Guesty Pro Dashboard

The Guesty Pro dashboard is the central workspace where hospitality teams start their day, monitor critical activity, and decide what to act on first. However, the previous experience was underperforming: it was too generic, lacked enough immediate value, and did not adapt well to the different priorities of operations, guest experience, revenue, and finance users.

The redesign transformed the dashboard into a more relevant, actionable, and role-aware workspace. By combining clearer prioritization, functional workflows, personalization, and proactive AI support, the new experience increased dashboard engagement by 44%, reduced bounce rate by 64%, and reduced time to create task by 24%.

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Timeline and contribution

Q4 2025 – Q1 2026

Dashboard Redesign: Led the redesign of the Guesty Pro homepage into a more actionable daily workspace.
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Research & JTBD: Conducted user interviews, analyzed behavioral data and 500+ PFRs, and defined role-based needs across key user groups.
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Personalization & Role Strategy: Defined a role-aware dashboard model that grouped core user roles into two main dashboard views.
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AI Integration: Designed proactive AI support to surface relevant recommendations and extend dashboard flexibility.
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Cross-Functional Collaboration: Worked closely with product, data, and engineering to shape the final solution within business and development constraints.

Role

Senior Product Designer

Problem space

The dashboard had a high bounce rate, indicating users were not finding enough immediate value
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The experience was too generic and did not reflect the different priorities of key user roles
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Important operational and business signals were not surfaced clearly or quickly enough
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Users often relied on other parts of the platform to understand priorities and manage their day

Outcome

The redesigned dashboard became a more relevant and actionable workspace, improving day-to-day usefulness across different user roles.

Increased dashboard engagement by 44%
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Reduced bounce rate by 64%
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Reduced time to create task by 24%
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Improved feature stickiness
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Established a stronger foundation for personalization and proactive AI support

Turn the Dashboard Into a Daily Workspace

The redesign repositioned the Guesty Pro dashboard as a more useful starting point for daily work, surfacing the most relevant priorities, insights, and actions at a glance instead of acting as a passive entry point.

Personalize by Role and Workflow

Research showed that operations, guest experience, revenue, and finance users approached the dashboard with different priorities. These roles ultimately grouped into two main dashboard needs: an operational view and a business view. The new structure made the dashboard more relevant, customizable, and aligned with the way different teams work.

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Improve Clarity and Reduce Friction

The new layout made it easier for users to understand what matters, navigate their day, and take action faster through clearer hierarchy, stronger prioritization, and more actionable signals.

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Embed AI Into the Experience

Proactive AI support was integrated directly into the dashboard, surfacing relevant recommendations and opportunities in context to help users stay on top of day-to-day tasks.

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Create a Foundation for Scale

The redesign established a scalable model for role-based personalization, lighter customization, and future dashboard evolution without compromising usability. It solved the immediate usefulness problem first while creating a path toward deeper flexibility in later iterations.