Campaign teams did not need another report. They needed to know where money was leaking, which creative was working, and which execution errors needed attention now. WatchDog Creative narrowed the first release to campaign and creative monitoring so the team could ship and learn sooner. After rollout, more than 500 campaigns were monitored through the product, time to fix errors fell 46%, and earlier error detection saved more than $3M in yearly ad spend.
A shared visualization model put campaign health, budgets, creative performance, and execution errors into one comparable view. Teams could see where to act without first assembling separate reports.
The product needed to support decisions, not simply display analytics. The hierarchy separated health signals, performance trends, and error states so teams could move from diagnosis to action.
The first release covered campaign monitoring, creative performance, and execution errors. Broader digital-presence management stayed out of scope.
That boundary made the product easier to explain to users and easier for engineering to normalize across the campaign sources that mattered most.
The same information hierarchy adapted to smaller screens without creating a second product to maintain.
The broader suite offered more coverage but would have delayed feedback. A narrower release covered the main monitoring workflow and gave the team a product it could evaluate.
0+
Campaigns monitored
-0%
Time to fix
$0M+
Yearly ad-spend savings
Track which monitoring surfaces teams use most, so later releases invest in the views that drive the savings.
