Every hospitality team opened the same Guesty Pro dashboard, but they did not arrive with the same job. Operations needed exceptions, guest-experience teams needed urgent follow-up, revenue teams needed business signals, and finance teams needed control. The old dashboard flattened all of that into a generic entry point. My role covered problem framing, dashboard architecture, and implementation, turning the page into a role-aware workspace where status, recommendations, and actions sat closer together. In the first month after launch, engagement increased 44%, bounce fell 64%, and task-creation time fell 24% across all users.
The dashboard needed to earn its place as the first screen of the day. The new Home view centered the question users brought to it each morning: what needs attention now? Priorities, status, and actions moved onto one working surface instead of forcing users to reconstruct the day across the product.
About 10 interviews and jobs-to-be-done analysis showed that four roles did not need four products. Their priorities clustered into operational work and business oversight, giving each group a useful default without splitting the dashboard into separate systems.
The old dashboard surfaced information without enough connection to the next step. High-frequency actions moved beside the status or recommendation that prompted them, so users could understand an issue and act from the same place.
That was the main product shift: the dashboard stopped behaving like a report and started behaving like a work queue.
Proactive AI support was integrated directly into the dashboard rather than treated as a separate assistant surface. Recommendations appeared beside the operational context they referred to, helping users spot relevant opportunities while still keeping the workflow grounded in the dashboard.
One generic page had already failed. Four role-specific dashboards would multiply design and engineering work. Two defaults covered the main difference in intent while keeping one shared system.
+0%
Dashboard engagement
-0%
Bounce rate
-0%
Time to create task
The next iteration was a fully modular Home page, so each team could configure the surface around its own workflows without splitting the product into separately maintained dashboards.
